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Pharmacy Show delegates to feature in ad campaign
The Pharmacy Show’s biggest-ever marketing campaign will feature pharmacy show attendees after a photo shoot in a London studio.
The £250K marketing campaign will feature a series of advertisements and a direct mail campaign which will feature pharmacy professionals from all different sectors of pharmacy profession.
Day Lewis pharmacy manager, Bernard Mweseka, commented: “We had so much fun at the photo shoot and we were happy to endorse the Pharmacy Show. I attended the show last year and it helped me so much with my job, that I want to encourage my professional colleagues to take advantage of it.”
ABC Pharmacy Superintendent Mike Ritson, who also took part added: “It will be strange to see our faces appearing over the trade Press over the next few months and we had a great night at the studio.
“The Pharmacy Show is probably the most important event on the calendar and I hope this campaign will help encourage more of our colleagues to attend. I found the new format of the show so useful for me last year and the show appears to be going from strength to strength. The CPD element is crucial.”
The ad campaign will start appearing from July to October.
