New categories, new opportunities: the future for switch

Loading

New categories, new opportunities: the future for switch

18 Oct 2021
KEYNOTE THEATRE

Switching is the gold standard for innovation across the global OTC industry. Each project is intricate, requiring precise engineering in order to succeed. Noticing how pharmaceutical companies were struggling to focus the attention and resources needed in this space, Anna decided to go it alone, writing a book detailing her invented formula called ‘Switch Dynamics’ – hailed as a recommended read by The Pharmaceutical Journal. She then set up Maxwellia – a dedicated switch machine with a unique multidisciplinary approach to address the key market challenges and launch its own branded products into pharmacy. Taking personal financial risks and winning investor confidence to see success, Anna has been an influential driver behind the progestogen-only contraceptive pill switch and the launch of Lovima®.
Lovima® is the first of many planned consumer healthcare products to be launched by Maxwellia to transform the self-care market, help grow pharmacy business and alleviate pressure from the NHS.

Speakers
Anna Maxwell, Chief Executive - Maxwellia

Sponsors & Partners

Lead Sponsor

  • Pfizer

Official Media Partner

  • cig

Official Publications

  • P3
  • Pharmacy Network
  • Pharmacy Magazine
  • Training Matters
  • Independent community Pharmacy

Official Hygiene Partner

  • Detttol

Supported By

  • AIM
  • APTUK
  • C&D
  • CPPE
  • NHS
  • NHS HEE
  • NPA
  • PSNC
  • RX Advisor
  • UKCPA

Sponsored by

  • Attends
  • Bollore
  • C&D
  • CPPE
  • Emis
  • MSD
  • NPA
  • Numark
  • Pfizer
  • Phoenix
  • Reckitt
  • Viatris

Charity Partner

  • Pharmacist Support
  • Pancreatic Cancer Action
  • Parkinsons
  • Allergy UK

Education Partner

  • Acazen
  • CD
  • Cambrian Alliance
  • Charac
  • Cegedim
  • CPPE
  • Gama
  • GSK
  • Juul Health
  • MedLrn
  • MSD
  • NPA
  • Omnicell
  • Omron
  • PDA
  • Pharma Doctor
  • Pharmed UK
  • Philip Morris
  • Prime Fifty
  • Proven Probiotics
  • Pureis
  • Reckitt
  • Rosemont
  • Scope
  • Titan
  • Vagisan
  • Viatris

Careers Partner

  • CD

Media Partners

  • CD
  • Guidelines for Pharmacy
  • Natural Pharmacy Business
  • Pharmacy Business
  • Pharma Tech Outlook
  • PDA
  • NIHR
  • SPR
  • WPR
  • Pharmacy Mentor
  • The Pharmacy network
  • Independent community Pharmacy
  • P3 Pharmacy
  • PIP
  • Pharmacy magazine
  • Pharmacy magazine

Official Covid & Flu Training Provider

  • RX Advisor
  • FluJabTraining

 

Member of

  • ARTS

Bulletin Sign-Up

Never miss an update from us and hear about the latest news, programme updates and exclusive industry releases in our monthly newsletter.