NEC BIRMINGHAM
13-14 OCTOBER 2024

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Should all pharmacies have screens? The Digitisation of Community Pharmacy Public Health Promotion

16 Oct 2023
Technology Theatre

Should all pharmacies have screens?

Learn about a project to revolutionise the quality of pharmacy public health campaigns by changing the delivery method from static paper based materials to vibrant, short video ‘adverts’ running on commercial digital displays within pharmacies and facing out from pharmacy windows…”

Learn:

  • How we can eliminate the need to post leaflets, posters and letters to community pharmacy teams
  • How we can reduce the requirement for pharmacy teams to actively promote campaigns to members of the public thus allowing them to focus on the resulting conversations and signposting
  • How we can increase visibility of the campaigns to many more members of the public who are waiting for prescriptions or walking past the pharmacy
  • How we can increase the quality of the campaign content - professionally produced and highly engaging
  • How we can increase the number of adverts that can be ran at anyone time
  • How we can increase ability to run side by side campaigns with dental, optometry and GP colleagues
  • How we can develop the value of pharmacy advertising space to 3rd party organisations
Speakers
André Yeung, Clinical Lead Digital Primary Care - NHS England

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