“Most Supplements Don’t Work”—Jordi Mascio’s Brutal Honesty Leads to Award-Winning Optimcell® Breakthrough

After 15 years in biomedical research, watching people spend hundreds on supplements that deliver minimal results, I decided to stop being polite about this problem. That’s why winning the Nourish Award for Best Metabolic and Weight Management Product with our Liposomal NAD+, powered by our patented Optimcell® encapsulation, feels like more than recognition—it’s vindication.

The brutal truth? Traditional NAD+ supplements face a nearly impossible journey through your digestive system. Stomach acid destroys most of the active compounds before they can do any good. It’s like trying to deliver a message in a paper envelope during a thunderstorm.

Our NAD+ levels naturally drop as we age—by up to 50% by the time we’re 40. This decline creates a cascade of problems: cellular energy crashes, sluggish metabolism, weight management struggles, and that general feeling of “running on empty” that so many people accept as normal aging.

“I refused to accept that we couldn’t solve this,” I documented in our award submission materials. “The science exists to deliver NAD+ effectively—we just needed to stop thinking like traditional supplement manufacturers and start thinking like biomedical engineers. That’s exactly what led to the development of our Optimcell® delivery system.”

Optimcell® represents a fundamental breakthrough in how supplements are delivered. Instead of hoping NAD+ survives the digestive gauntlet, we wrap it in protective Biomimetic Liposome spheres that precisely mimic your body’s own cell membranes. Your system recognises these Optimcell® liposomes as friendly and escorts them directly to your cells—achieving absorption rates of up to 90% where traditional supplements typically deliver only 20-30%.

The results speak for themselves. Our customers consistently experience significant improvements in energy production, metabolic function, and overall vitality. But the real validation comes from our customers who tell us they feel “alive again” for the first time in years after using our Optimcell®-enhanced supplements.

The Nourish Awards don’t hand out recognition lightly. Since 2017, they’ve maintained rigorous standards, evaluating products based on genuine innovation, nutritional value, and real-world effectiveness. Their expert panel of nutritionists and industry professionals recognised that with Optimcell®, we weren’t just creating another supplement—we were solving a fundamental delivery problem that has plagued the industry for decades.

What makes this award particularly meaningful is that it recognises the broader implications of our work. Yes, our Liposomal NAD+ with Optimcell® excels in metabolic and weight management support, but the applications extend far beyond that. We’re seeing improvements in immune function, mental clarity, sleep quality, and healthy aging markers.

The Optimcell® encapsulation method represents a paradigm shift in how we think about supplementation. Instead of accepting poor absorption as inevitable, we’re proving that with the right approach, supplements can deliver on their promises. Our patented process creates what we call a “biomimetic escort system”—essentially fooling the body into treating our liposomes like its own cells, allowing for unprecedented nutrient delivery.

The supplement industry has trained people to expect minimal results and blame themselves when products don’t work. With Optimcell® encapsulation at the core of our formulations, we’re changing that conversation entirely.

About

Jordi Mascio founded Goldman Laboratories to solve the absorption crisis plaguing traditional supplements. Using advanced Optimcell® encapsulation, we create products that actually deliver on their promises, setting new standards in nutraceutical bioavailability and effectiveness.