NEC BIRMINGHAM
13-14 OCTOBER 2024

11 Jun 2024

Come rain or shine, shield against harmful rays with Avène intense protect SPF50+

Pierre Fabre
Come rain or shine, shield against harmful rays with Avène intense protect SPF50+

Avène Intense Protect SPF50+ is a groundbreaking sunscreen meticulously crafted by expert scientists to provide optimal protection against the sun's damaging rays while providing unparalleled care and comfort. 

At the heart of Avène Intense Protect SPF50+ lies its advanced innovation engineered to offer broad-spectrum protection. For the last 20 years, the expert scientists have worked tirelessly behind the scenes to bring us the creation of Pierre Fabre Laboratories' first sun filter - TriAsorB™. Inspired by the natural photoprotective power of melanin, TriAsorB™ is the first organic sun filter with the unique ability to absorb and reflect the harmful part of the solar spectrum, which includes UVB rays, short UVA rays, long UVA rays but also high-energy visible blue light. 

But what truly sets Avène Intense Protect SPF50+ apart is its unique blend of active ingredients, meticulously selected to deliver not just protection, but also nourishment and hydration. Infused with the renowned Avène Thermal Spring Water, this sunscreen offers soothing and anti-irritating properties, making it suitable for even the most sensitive skin types. With a fragrance-free formula that is suitable for babies, children and adults, it is one for all the family for face and body. Its lightweight, non-greasy texture absorbs quickly into the skin, leaving behind no residue or white cast, making it ideal for daily use. 

Furthermore, Intense Protect SPF50+, via its innovative sun filter system covers a new facet of sunlight: high-energy visible blue light. While we have known about the harmful effects of UVA and UVB rays on the skin for decades, more recently, new scientific findings have demonstrated the harmful impact of high-energy visible blue light on skin cells. Research has determined that it damages cellular components via oxidation mechanisms that can lead to skin ageing and increase the risks of developing skin cancer. Did you know blue light from the sun is much more potent than from screens and technology? It is an immerging area of research and science. 

In addition to its formidable sun protection capabilities, Avène Intense Protect SPF50+ is also water-resistant, making it perfect for outdoor activities and prolonged sun exposure. Whether you're lounging by the pool, hitting the hiking trails, or simply running errands around town, rest assured Avène Intense Protect SPF50+ will protect and preserve the beauty and vitality of your skin for years to come. 

To understand more about Avene or apply to be a stockist please contact customerservice.team@pierre-fabre.com 

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