Healthbiotics to Showcase Minadex and Califig at the NEC Pharmacy Show 2025

Healthbiotics to Showcase Minadex and Califig at the
NEC Pharmacy Show 2025

Healthbiotics, the UK-based healthcare company committed to bringing you iconic heritage brands, is proud to announce its attendance at this year’s NEC Pharmacy Show, taking place 13–14 October 2025 in Birmingham.

Healthbiotics will be exhibiting its heritage brands Minadex and Califig, both trusted by generations of families and formulated to support health through natural, high-quality ingredients.

With a legacy rooted in traditional remedies and modern science, the Healthbiotics portfolio continues to grow with innovative, easy-to-administer solutions tailored to the whole family, from newborns to adults.

Meet the Brands

Minadex, known for its iconic Traditional Multivitamin Liquid, will spotlight its expanding MinaKIDS range, including specially formulated vitamin drops to support children’s immune health, growth, and development. Minadex will also reveal a premium Pure Cod Liver Oil formula, which will be the start of a new ground breaking Omega Collection backed by the latest cutting edge research in Omega sciences.

Since 1879, Califig Original Syrup of Figs has been and remains a pharmacy staple traditionally used to support digestive comfort. With a renewed focus on traditional botanical ingredients and a stunning new rebrand, Califig continues to offer gentle, effective support for natural digestive balance.

A Commitment to Pharmacies

“At Healthbiotics, we believe pharmacies are at the heart of the health community,” said a spokesperson for Healthbiotics. “We’re excited to connect with pharmacy professionals, introduce them to our latest product innovations, and explore new ways to work together to support their customers.”

The Pharmacy Show is one of the UK’s leading events for community pharmacy, providing a vital platform for education, innovation, and networking. Visitors can find Healthbiotics at Stand K45, where we’ll be offering samples, product information, and exclusive trade opportunities. ​We also have a testing bar, so come along and see us to have a try, relax and recharge.

For more information about Healthbiotics and its brands, visit www.healthbiotics.co.uk, www.minadex.co.uk, or www.califig.com.

Contact Information

Name: Andy Fleming
Job Title: Commercial Director
Email: Andy.f@healthbiotics.co.uk|
Phone: (+44) 204 540 3593