When Sun Protection Becomes Skin Health: The Altruist Approach
)
Altruist brings dermatologist-developed, ultra-high UVA & UVB sunscreens to pharmacies, enabling teams to confidently recommend safe, effective sun protection to patients.
Sunscreen comes in many shapes and sizes. However, products cannot be compared solely on their stated SPF, which reflects protection against UVB only. A high UVA protection factor, essential in protecting against skin ageing and long-term skin damage, is at least as important, yet remains far less widely understood. In addition, the ingredients used play a major role in how well a sunscreen can be applied and tolerated. A low price may be tempting, but can ultimately lead to disappointment or even inadequate protection. Luckily, there is an alternative that offer both: Altruist Dermatologist Sunscreen.
Altruist offers uniquely high SPF and UVA protection at affordable prices in its mission to reduce the incidence of skin cancer globally. Founded by Dr. Andrew Birnie, a British consultant dermatologist and skin cancer surgeon at Kent Hospital, all Altruist sunscreens are formulated to offer ultra-high, broad-spectrum sun protection, without compromising on cosmetic feel and affordability.
Backed by a clear vision to remove all barriers of applying high-quality skin protection, all Altruist sunscreens, ranging from SPF30 to SPF50, are hypoallergenic, non-comedogenic and free from fragrance and animal testing.
Through pharmacies, Altruist is uniquely positioned to reach people at the very moment they are seeking trusted, evidence-based skin health advice. Pharmacists play a crucial role in counselling patients on sun protection, particularly for high-risk groups such as children, people with fair or sensitive skin, those using photosensitising medication, or patients with (a history of) skin cancer. As a dermatologist-developed sunscreen brand with ultra-high UVA and UVB protection, clear labelling, and clinically considered formulations, Altruist fits naturally within the pharmacy setting as a credible, professional recommendation rather than a purely cosmetic purchase. Its strong efficacy, skin tolerance and affordability make it easy for pharmacy teams to confidently recommend high-quality sun protection to a broad range of patients, without compromise.
In addition to offering full transparency on ingredients, Altruist donates a fixed amount (10p) for each product sold to charities supporting children with albinism in Africa. In doing so, Altruist not only makes effective sunscreen accessible to a broad audience, but also helps sure that some of the world’s most vulnerable individuals can protect themselves against the damaging effects of UV exposure.
Altruist is available to pharmacies through its trusted distribution partner, Murrays Health & Beauty, and to consumers via most major UK retail and online outlets. For more information about Altruist, its product range, and its purpose-driven mission, please visit www.altruistsun.com
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
)
.png/fit-in/1280x9999/filters:no_upscale()){kind=logo}
)
)
)
)
)
)
)
)
)
)