Urinary incontinence / Bladder leakage affects two thirds of all women over the age of 40, though a recent consumer survey reported only 24% of women had visited a health professional and only 1% of women have consulted their pharmacist about the issue – a life changing condition for women.

This presentation introduces new innovation for pharmacy – Pelviva, addresses the root cause of female UI, which can lead the development of creating a major new category and service offering in Pharmacy, building unique customer loyalty.