The Secrets to Success in VMS category retailing
06 Oct 2019
Community pharmacies are ideally placed to capitalise on the growing demand for food supplements (VMS). Wellness is booming and food supplements are more popular than ever, with the category estimated to be worth over £1.4 billion by 2023. With the right approach pharmacies can compete for and win VMS shoppers from other channels, helping to drive profitable growth for their retail operations. Topics include brand and product mix, merchandising, the in-store experience and the value of staff training. This session will apply category and shopper insights to illustrate key strategies and will provide you with a simple action plan to drive more value from your VMS category.