13-14 OCTOBER 2024

06 Oct 2021

Disposable Vape Pens, The Fastest Growing OTC Category

Disposable Vape Pens, The Fastest Growing OTC Category

Dinner Lady are proud to be exhibiting at the Pharmacy Show in 2021. Visit stand B32 to find out more about our Award-Winning Market Leading Brand and NEW Range of Premium Disposable Vape Devices, the fastest growing OTC category in the UK.


Dinner Lady is a global brand, with our manufacturing facilities in the UK abiding by some of the world’s most stringent regulatory standards that allow our fully compliant products to be sold in more than 100 countries.

Established in 2016, we are known for our premium range of e-liquids and vape pens, which deliver a superior vaping experience, including Dinner Lady’s iconic Lemon Tart flavour – one of the best known vape e-liquids in the world.

Today, we distribute Disposable Vape devices in many key markets and have won more than 50 international awards, including the prestigious ‘Hall of Fame’ award, awarded in recognition for innovation and our contribution to shaping the $20bn global vape industry.

Our experience and knowledge in the Disposable vape category has enabled us to produce the best devices on the market.

Dinner Lady chief marketing officer John Taylor says: “Dinner Lady e-liquid is made right here in the UK to some of the highest quality standards set and we are recognised as a global leader in the vaping market.”

“Most recently we have grown the sales of Disposable Vaping Devices where we have spent hundreds of hours on consumer insights and research to offer some of the best quality products for both retailers and consumers at the best prices today“.


As a premium brand, we recognise that the reputation of our retailers is central to our success, as is the standing of our brand in the national and international markets. Retailers can have full confidence that our products meet all current legislations and regulations applicable and in line with all requirements of the Medicines and Healthcare products Regulatory Agency (“MHRA”) as well as governing Tobacco Products Directive (“TPD”) Regulations.

Having significantly invested in a state-of-the-art compliance infrastructure, our in-house compliance team provides regulatory, market research, and scientific support for the development and marketing of all Dinner Lady products.

Our experts have scientific backgrounds with BSc (Hons) and MRes qualifications and specialise in:

  • Compliance with the European EU-CEG Tobacco Products Directive (TPD).
  • ECHA poison centre product notifications for all 27 EU member states.
  • UK MHRA Tobacco and Related Products Regulations (TRPR) notifications.
  • European and UK Classification, Labelling and Packaging (CLP) requirements.
  • Internal component chemical and final product quality control checks by utilising advanced techniques in Gas Chromatography-Mass Spectrometry (GC-MS).
  • Environmental obligations across UK and Europe by conforming to WEEE, Battery and Packaging Directives.
  • Safety data sheets, certificate of analysis and conformity.
  • Advising retail customers and suppliers on best practice guidelines.


Recognised by FMCG retailers as one of the fastest growing categories, disposable vape pens have proven to provide an effective and popular alternative to cigarettes and traditional NRT products.

Perfect for an OTC retail environment, Disposable Vape Pens from Dinner Lady offer a superior shopping and user experience as they are pre-charged, ready to vape straight out of the packet.

Picking up where traditional NRT products fail, Dinner Lady disposable vape pens offer a high margin return in comparison to alternatives.


Dinner Lady Disposable Vape Pens are widely available throughout the UK.

Partnerships have been established with several NHS Trusts across the UK together with many leading FMCG retailers including ASDA, EG Group, SPAR, Argos, and Moto Hospitality.



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