13-14 OCTOBER 2024

18 Sep 2018

How to Engage with your Community in the Digital Age

It’s the way our world as we know it works. Everywhere we look, we’re being influenced. Billboards, shop windows, the TV, and over the last 10’s the smartphone that has taken control of us. The device has become an integral part of the human existence.

According to Statista, adults in the UK spend on average between 2 and 5 hours on their smartphone every single day, and most of this time is spent using one of the many social media channels that currently exist. Smartphones and the apps that come with it
have altered human behaviour and revolutionised the way we conduct our business and leisure.

The point I’m trying to make here is that in order for your business to be a success today, you have to adjust to this new form of consumer behaviour. You have to connect with people through their smartphones because that is where they can most conveniently access information, is how they are communicating and is what is influencing their decisions.

Over the last 18 months now, I have been creating and executing digital marketing strategies primarily for Independent Community Pharmacies and every single pharmacy owner I have worked with has recognised its value. On Monday the 8th of October, at precisely 12.20pm in the Business Theatre of The Pharmacy Show, I’m going to show you, with real case studies, how you can successfully engage with your Community through digital channels that will improve your business.

What you will learn?

I can’t wait to give this presentation because I know you’re gonna get a lot of value from it. That’s my goal. I want to you to leave with loads of useful, insightful and actionable information.

You will learn:

  • What digital marketing channels are working best for Independent Community Pharmacies today and why.
  • How each type of marketing channel differs and how you should use them to produce the best return on investment (ROI).
  • Strategies on how to effectively market your pharmacy services
  • What you can do to make sure you’re getting the best out of marketing digitally so you’re not wasting time and money.

It’s all in the strategy:

Digital marketing represents a great opportunity for Independent Businesses and now is absolutely the time to adopt it. But let me be clear that digital marketing is only effective when you have developed a solid strategy to work from and it is embedded into your
overall business model. It’s not just about having a Facebook Business page. It’s much more complex than that. I warmly welcome those pharmacy owners who are serious about building their business through digital marketing and are keen to learn.

See you at the Show! 


Saam Ali MRPharmS CEO and Founder, Pharmacy Mentor @pharmacymentor

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