13-14 OCTOBER 2024

03 Aug 2021

Optibac Probiotics leads the way as demand for Probiotics set to become highest in Europe

Optibac Probiotics leads the way as demand for Probiotics set to become highest in Europe

A growing category in a modern age

A healthy microbiome is increasingly thought by scientists to play an important role in maintaining a person’s overall health and wellbeing, from supporting digestion to skin, mood, vaginal health and more. Add to this society’s continued need for antibiotics, increased stress, bad food choices and poor eating habits, it’s no surprise that the global probiotics category is expected to be worth almost $7 billion by 2022.

With 92%3 of British consumers considering gut health important, probiotics have been growing faster than any other supplement4 and it’s the UK leading the charge in Europe.


Meet Optibac Probiotics

Optibac Probiotics are the UK & Ireland’s most recommended brand of friendly bacteria supplements5. Inspired by their father, a successful community pharmacist, siblings Jalal, Soraya and Farah founded the company in 2004 with the ambition to make probiotics an accessible health choice. 

As category pioneers, Optibac Probiotics was one of the very first companies to bring probiotic supplements to the UK and have worked with the world’s leading laboratories and the most scientifically researched strains of friendly bacteria for almost 20 years. 

The 15 strong range of high-quality supplements caters for the whole family from conception onwards. Supplements can be taken as part of a daily routine or used for more specific needs such as support whilst on antibiotics and travelling abroad or with immunity, intimate health, cholesterol and pregnancy.

Rated ‘Excellent’ on TrustPilot, the world’s most powerful independent online review platform, Optibac Probiotics supplements are sold to health food stores and pharmacies.  In 2019 the company received a prestigious Queen’s Award for Enterprise for impressive growth in international trade.


Education education education

At the heart of the company’s growth strategy is education.  Jalal Janmohamed, Managing Director of Optibac Probiotics comments: “Our unfaltering investment and commitment to educate on the benefits of friendly bacteria through our highly skilled teams of nutrition professionals and microbiology experts is helping make friendly bacteria supplements an accessible, daily choice to millions.”

It is this expertise alongside the company’s dedicated training team offering ‘best in class’ video and in-store face-to-face sessions and complementary training materials that makes Optibac Probiotics an attractive partner for pharmacies.



The company has an ambitious New Product Development team that has launched three new supplements in the last 16 months with more to come.  Most recent launches are set to fulfil growing consumer demand for kids products.  Data increasingly suggests that parents are willing to spend more on their children than on themselves and Lumina Intelligence reported that probiotics for children are generating more consumer engagement than any other life stage of probiotic6. 

New additions to the range include; Baby Drops, a gentle liquid drop containing the highly researched strain Bifidobacterium breve M-16V already being used in neo natal units across the globe.  Pregnancy, the UK’s most researched friendly bacteria supplement for pregnancy and Kids Gummies, a delicious, all-natural fruit gummy with friendly bacteria, Vitamin D and Calcium for digestive and immune support.  Also the only gummy in 100% plastic free packaging in the UK.


Sustainability at its core

Over the last year Optibac Probiotics has gone to great lengths to reduce their environmental impact and to deliver against the high expectations of those consumers proactively seeking products that are eco-consciously packaged. Plastic pots have been replaced with glass jars and where possible compostable materials are beginning to roll out.  The company’s ambitious sustainability targets mean they are committed to going even further over the coming years.

Alongside the new greener materials, the ‘look and feel’ of the packaging has been completely refreshed.  The new design rolling out now, personifies the brand’s mission to help people feel their best and will aid consumers understanding of a category that is sometimes described as ‘difficult to navigate’.  It further embodies the company’s 20 years of scientific credentials alongside their commitment to prioritising natural ingredients.  Market research is already showing the new packaging to be outperforming the category on important metrics like understanding and preference.

Optibac Probiotics also takes great pride in being an ethical and socially conscious business. The company has raised over £400,000 for women’s rights charity, Womankind Worldwide through donations made from every pack sold of the popular friendly bacteria supplement, ‘For Women’.


Find out more

Meet Optibac Probiotics at stand E62 at the Pharmacy Show 17th- 18th October at the Birmingham NEC or for more information contact:

Tel: +44 (0) 1264 339 770




1 UNITED KINGDOM PROBIOTICS MARKET - GROWTH, TRENDS, COVID-19 IMPACT, AND FORECASTS (2021 - 2026) Mordor Intelligence.  2Eubiotics Market by MarketsandMarkets. 3Survey of 1,000 people, 3Gem, February 2019. 4 EuroMonitor 2018. 5An independent survey of 1,000 people across the UK, August 2020. See Optibac’s website T&Cs for more details. 6 
View all Show News


Supported By

Sponsored By

Education Partners

Official Media Partner

Official Digital Partner

Official Publications

Media Partners

Charity Partners

Official Covid & Flu Jab Training

Career Partner

Member Of