Fiona Wylie is Founder & CEO of Brand Champions and a marketing leader with more than 20 years' experience working with global brands including Pfizer, British Airways, and Nestlé. Recognised early in her career as a Marketing Week Rising Star and recipient of multiple innovation awards, she founded Brand Champions in 2017 on a simple belief: businesses perform better when guided by people who truly understand the realities of the client side. Through Brand Champions, Fiona connects organisations with experienced marketers who collectively bring more than 250 years of client-side experience, helping businesses access the expertise, agility and support they need to solve challenges, strengthen capabilities and accelerate growth. This spans both ends of the trust spectrum: high-street retail brands including Costa Coffee and PizzaExpress, and regulated pharmaceutical and healthcare marketing, where every campaign must meet ABPI and PAGB standards without losing its ability to connect with patients and healthcare professionals. A champion of people-first leadership and talent development, Fiona helps brands accelerate growth, drive impact and solve complex resource challenges. She is known for building high-performing teams that combine specialist expertise with agile thinking, helping organisations access the capabilities they need to adapt, scale and succeed in an increasingly dynamic market. Fiona believes that when businesses invest in people, performance follows. Her perspectives on brand building, marketing leadership and modern partnership models have been featured across B2B publications including Marketing Week. She is also the founder of House of Champions, a collaborative co-working space in Jersey designed to bring together entrepreneurs, creatives and business leaders to connect, collaborate and share ideas.