Legal Notice

 

The Pharmacy Show is sponsored by the pharmaceutical and med tech industries via Grants, Sponsorship, and Exhibition packages. Pharmaceutical companies have solely provided sponsorship through the purchase of exhibition space and/or sponsored speaker sessions with no further input into the arrangements or agenda of the meeting. Sessions delivered with input from our sponsors will always be marked on the programme. A full list of confirmed sponsors for 2026 is available here.

 

 

NEC BIRMINGHAM
11-12 OCTOBER 2026

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Matthew Sassone - BD Rowa

Matthew Sassone

President of BD Pharmacy Association, BD Rowa
Matthew Sassone is Worldwide President of Becton Dickinson (BD) Pharmacy Automation, leading global strategy, performance and growth within BD’s Connected Care segment. His focus is on advancing innovation, expanding market presence and delivering automation solutions for retail and health system pharmacies. With more than 20 years’ experience in medical technology, diagnostics and hospital automation, Matt brings a strong perspective on how connected technologies can help pharmacy teams respond to growing workload and capacity pressures. Through BD Rowa, backed by over 125 years of BD’s healthcare innovation, he is focused on helping pharmacists improve workflow, reduce manual burden and create more time for patient care.
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