Anna Maxwell, a registered pharmacist, self-care visionary, top mover and shaker in Bio Business (2019) and the CEO of Maxwellia, is a tenacious trailblazer in British Healthcare. She is on a mission to widen access to medicines through self-care. Opening new market segments, she aims to broaden the role of the pharmacist and help people look after themselves without the need to bother the doctor. Anna spearheaded a major step-change in Women’s Health through the launch of Lovima® in July, which after 60 years, brings the progestogen-only pill out from prescription-only status so that it’s available to buy from pharmacies.