Founder, The Behavioural Architects
Crawford co-founded The Behavioural Architects in 2011; an insight, research and strategic consultancy. The company uses the latest thinking from the behavioural sciences to help organisations understand and influence consumer behaviour more effectively. TBA now has offices in London, New York, Shanghai, Sydney and Melbourne. TBA works with many of the world's leading organisations such as GSK, Lilly, NCIMI, Uber, Amazon, Google, Pepsi and P&G. Over the last two years he has lectured to numerous organisations such as MRS, Esomar, EphMRA, and London Business School, amongst others. In addition, he has published over 250 articles on applied Behavioural Science for publications such as the New Scientist, IMPACT, EMPOWER and The Behavioural Scientist.