Mr Gavin Birchall
Founder and Managing Director, DOSE Group
Gavin Birchall is a pharmacist, brand consultant, designer, marketer and author who has worked in pharmacy for 19 years, at the bench, in hospital pharmacy, primary care, representation, academia and was Operations and Marketing Director and Superintendent Pharmacist for an award winning pharmacy group before setting up DOSE Design and Marketing in 2015 and DOSE Publishing in 2018. He now works with pharmacy people helping them transform their organisations bringing the future forward. Gavin completed the first global research into the brand of pharmacy as part of Masters in Graphic Design and continues to study and carry out research about what pharmacy means to people. He is the author of 'The Pharmacy Marketing Formulary' and 'What is a pharmacist?'