Josie Morris MBE
CEO,
Woolcool
Josie is CEO of Woolcool, a UK family business pioneering sustainable insulated packaging made from sheep wool as an alternative to polystyrene. Since its invention in early 2000s, Woolcool have won two Queen’s Awards (Innovation 2018, Sustainable Development 2022) and was the first packaging company to achieve B Corp certification. A strong advocate for creativity, diversity, and positive business culture, Josie was awarded an MBE in 2021 for services to Manufacturing and the Environment and appointed Deputy Lieutenant of Staffordshire in 2023. She actively contributes to local, national, and international groups, including ICC, WTO, DBT Export Champions, and charity boards.
Sessions
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12-Oct-2025Technology TheatreInventing and driving sustainability using Nature's Smart Fibre Technology
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