Max was Founding Director of Prime Fifty Ltd, a forward looking Company dedicated to the health and wellbeing of the over 50s.The Company’s focus is to help the over 50s stay active via targeted nutritional supplements, specifically formulated for the ageing metabolism. Max holds a PhD in amino acid biochemistry from Nottingham University and kicked off his career initially with Procter & Gamble. He then went on to become Global R&D Director for Reckitt Benckiser. Max then became Managing Director of a sports nutrition Company, after which he started Prime Fifty. Max has since sold Prime Fifty to Cambridge Nutraceuticals and is now their Chief scientific Officer.