Rob Hebdon
Senior Policy Lead - Pharmacy Clinical Strategy,
NHS England
Rob is a National Pharmacy Integration Lead at NHSE. Rob is leading on Smoking Cessation Services and supporting other community pharmacy advanced services.
Prior to his role with the national team, Rob had worked at Midlands & Lancashire Commissioning Support Unit (MLCSU). During his time with MLCSU, Rob supported the Wirral CCG Medicines Management and Optimisation team as the Lead Pharmacist and has also had the opportunity to support NHSE with a number of Pharmacy Integration Fund projects, including the lead role for the national implementation of the NHS Smoking Cessation Service.
Sessions
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13-Oct-2025KeynotePharmacy First: where next?
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