Qualifying in 2002 as a Health Psychologist Sairah Salim-Sartoni started her career in smoking cessation in 2003 working for both Wiltshire and Bristol Support to Stop Smoking Services. She ran group sessions, drop-in clinics and 1:1 clinics within primary care and community hospitals. It was not uncommon for her to see 60 smokers a week for some of those years. The results of her community clinic, (80% quit rate) lead to her and her colleague receiving a regional public health award. She is level 3 trained at the Maudsley Clinic and also NCSCT (National Centre of Smoking Cessation Training) trained as well, and has attended many updates. Since 2015 Sairah has run her own vaping clinic at a local workplace and as of January 2019 Sairah now works for JUUL Labs UK and as their Head of Switching.