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The Pharmacy Show is sponsored by the pharmaceutical and med tech industries via Grants, Sponsorship, and Exhibition packages. Pharmaceutical companies have solely provided sponsorship through the purchase of exhibition space and/or sponsored speaker sessions with no further input into the arrangements or agenda of the meeting. Sessions delivered with input from our sponsors will always be marked on the programme. A full list of confirmed sponsors for 2026 is available here.

 

 

NEC BIRMINGHAM
11-12 OCTOBER 2026

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A quick guide to ear assessment and AOM management in pharmacy first

11 Oct 2026
Public Health & Prevention Theatre
A quick guide to ear assessment and AOM management in pharmacy first

A concise update on ear assessment and otoscopy, reviewing key ear anatomy and what to look for when examining the tympanic membrane in patients with suspected ear infection.

Practical guidance on assessing patients with ear pain, including recognising common features of Acute Otitis Media and identifying important red flags that require referral.

Overview of management options in primary care, including how the Pharmacy First service can be used to support safe assessment and management of Acute Otitis Media.

Speakers
Sophie McCracken, Chief Operating Officer - ECG Training
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