Fuelling the Future: The Food Supplements Opportunity for Forward‑Thinking Pharmacies
11 Oct 2026
Public Health & Prevention Theatre
Wellness is booming and consumers are actively seeking credible advice and premium food supplement brands to support their journey. Shopper insights show that while trust is high, many customers walk past the vitamins, minerals and food supplements (VMHS) shelves because they feel overwhelmed, under‑informed or uninspired. The opportunity for pharmacies is clear and this session will show you how to elevate VMHS from a passive category to a curated, premium‑led wellness destination. By understanding shopper behaviour, strengthening merchandising, building staff confidence and leaning into the authority pharmacy already has, stores can unlock bigger baskets, attract new shoppers and drive repeat visits, fuelling future growth for your business.
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