The answer isn't another service: a practical framework for solving primary care pharmacy's biggest challenges
12 Oct 2026
Primary Care Pharmacy Theatre
Community pharmacy continues to expand its clinical role, yet challenges such as adherence, vaccine uptake, self-care and collaboration remain.
In this thought-provoking session, Trevor Gore explores why many of pharmacy’s biggest challenges aren’t solved by clinical interventions alone. Drawing on behavioural science and real-world pharmacy examples, he will share a practical way of thinking that helps identify what’s really driving outcomes, leaving delegates with fresh insights they can apply in practice immediately.
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