The high street's most trusted brand is underselling itself: marketing lessons for community pharmacy
11 Oct 2026
Business & Services Theatre
Community pharmacy sits on one of the high street's most valuable assets - patient trust - yet consistently undersells it compared to the retail brands fighting for the same footfall and loyalty. Drawing on hands-on experience marketing household names including Costa Coffee and PizzaExpress, this session unpacks what community pharmacy can borrow from the retail playbook: how to turn trust into visible brand value, build loyalty beyond the transaction, and market local expertise with the same commercial confidence as a national chain. Expect practical, transferable lessons pharmacy owners and teams can apply immediately - not generic marketing theory.
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