Stronger Through Change: BD Rowa™ Celebrates 30 Years of Pioneering Work for the Pharmaceutical Care of Tomorrow
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CREATING CAPACITY WITH AUTOMATION, EXPERIENCE, AND TRUSTED PARTNERSHIP
BD Rowa™ is a global leader in pharmacy automation, helping pharmacies create capacity, improve efficiency, and enhance patient care through innovative and reliable automation solutions.
This year marks an important milestone as BD Rowa™ celebrates 30 years of pioneering pharmacy automation. Since 1996, pharmacies, hospitals, and healthcare providers around the world have relied on BD Rowa™ to optimize dispensing and storage processes, create operational capacity, and support the evolving role of pharmacy in healthcare delivery.
Today, more than 15,000 BD Rowa™ systems are in operation across 60 countries and supported by over 80 patents, helping pharmacy teams work more efficiently while creating more time for what matters most; patient care. As part of BD, one of the world's leading medical technology companies with over 125 years of healthcare innovation, BD Rowa™ combines the strength of a global organization with three decades of specialist pharmacy expertise.
At BD Rowa™, we believe successful pharmacies do more than automate tasks—they create capacity intentionally. That's why our solutions are designed to help pharmacy teams address increasing prescription volumes, workforce pressures, and growing patient expectations.
Our portfolio includes the BD Rowa™ Vmax, BD Rowa™ Smart, and BD Rowa™ EasyLoad solutions, helping pharmacies automate storage, dispensing, and stock management with reliability and efficiency. Combined with intelligent software and expert support services, these solutions streamline workflows, reduce manual handling, and unlock valuable time for clinical and patient-facing activities.
As we celebrate our 30th anniversary under the theme "30 Years Ahead," we are focusing on the future of pharmacy and the role that automation, innovation, and trusted partnership will play in helping pharmacies thrive for years to come.
Visit leading pharmacy automation experts at the BD Rowa stand H70
Join us at The Pharmacy Show 2026 to:
- See a BD Rowa™ dispensing robot in action
- Discover how leading pharmacies are creating capacity by design
- Learn how automation can support efficiency, reliability, and patient care
- Explore the latest innovations shaping the future of pharmacy
- Celebrate 30 years of pharmacy automation expertise and innovation
Come and discover why pharmacies around the world trust BD Rowa™ as their long-term automation partner.
Visit Stand H70 and find out what BD Rowa™ automation can do for your pharmacy.
FEATURED THEATRE SESSION
📅 11 October 2026
🕟 16:30 – 17:00
📍 Technology & Digital Health Theatre
Creating capacity isn't just about installing technology; it's about making the right strategic decisions for the future of your pharmacy.
Speakers
Matthew Sassone
President, BD Pharmacy Automation
Join us to discover how successful pharmacies are using BD Rowa™ automation, proven expertise, and trusted long-term partnerships to free up time, improve operational efficiency, and strengthen patient care. Drawing on 30 years of pharmacy automation experience and the backing of more than 125 years of BD innovation, this session will explore what successful automation partnership that drives everyday impact looks like in practice in an increasingly demanding healthcare environment.
Featuring real-world insights from pharmacy leaders, you'll learn what successful pharmacies are doing differently and how the right partner can help turn capacity challenges into opportunities for growth, resilience, and better patient outcomes.
Don't miss this opportunity to discover how successful pharmacies are creating capacity by design.
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